Archetype Information

Rather than chasing casual eyeballs, we build fan-based communities across music, sports, style and sneakers. And we know how to make things that matter to them. Our network serves 10M monthly unique users,, 10m video impressions and a community of over 600K local social media followers. Our publications contribute to, and have authority within, their communities. Acclaim covers the latest in hip-hop; Tempo supports and shapes running culture; Complex Australia reports on pop culture, style and sports and the Weekly Drop keeps sneakerheads updated on releases. And our broader advertising network boasts internet-crushing entities like Bleacher Report, Complex and the Hearst International Network.