IDEO (pronounced “EYE-dee-oh”) is a global design consultancy helping the world’s most audacious dreamers create braver tomorrows. We activate our science of design with the alchemy of our wide-eyed and wonderful creative people to make futures you can click, feel, taste, test, and believe in. Our early days were filled with designing groundbreaking physical products, but 40 years in, you’ll find that we’ve been busy working on the future of almost everything, from sustainable supply chains with H&M to design-oriented organizations with Ford, entire civic infrastructures with Intercorp—and so much more.
Smart Design is a strategic design company that helps people live better and work smarter. As technology and business become more complex, we humanize products, services, and experiences through deep research, insights, and design strategies. Founded in 1980, Smart is headquartered in New York and has clients all over the world.
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Instagram: @smartdesign
YouTube: @smartdesign
Measure what you design.
Build faster. Prove what works. AI can create almost anything. Knowing what works is the hard part.
Helio helps product and design teams test ideas, prototypes, and AI-generated experiences with real people. We have 1.2 million participants and 17 metrics you can use. Measure UX, find what works, and make better decisions as you build.
We share UX metrics, design data, and practical ways to test faster so your team can spend less time guessing and more time improving.
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