ApTap Information

ApTap connects banks and advertisers inside the apps people already trust with their money, turning everyday banking into a place where customers can spot a better deal, switch a provider or sign up to a new service in seconds. Founded in 2018, our technology now powers price comparison and marketplace experiences across some of the UK's largest retail banks, including Barclays, Lloyds, Halifax, TSB and BNP Paribas — reaching over 55 million customers. Our platform is built around three products: - Amplify: Manage deals, run campaigns and track performance from a single dashboard - Bridge: Fully embedded journeys that integrate seamlessly into the customer journey, from discovery to conversion - Compass: Data-led targeting powered by verified spending data, driving CTRs 3x higher than search For banks: Generate revenue and engagement without the overheads. Help customers save on essential services while unlocking value from your data — through native, embedded experiences. For advertisers: Reach customers directly within trusted banking apps. Access millions of banking customers through a single integration, with data-led targeting that drives predictable revenue. For consumers: Save on your bills without the hassle. Compare, switch and save on everyday services directly from your banking app. No extra sign-ups, no friction. Looking to use our platform or test it out? Visit our website! Interested in integrating our analytics, comparison and switching tools? Feel free to reach out!