APS Marketing, Inc. Information

About APS Marketing - Product Marketing as a Service APS Marketing provides measurable B2B marketing with a focus on revenue-driven goals, including the creation and implementation of global GTM programs. APS builds programs and content that drive global partner enablement, industry-specific product marketing and multi-channel sales content development. Specialties — Market development and category leadership in mobile, networking, semiconductor and security markets. — Program expertise in product marketing, competitive differentiation, analyst engagement, asset creation, product launch BoM and demand generation programs. — Additional experience in marketing automation, web content/automation analytics, channel/partner marketing and social media. Principal, Adam Stein Adam Stein has more than 25 years of marketing and public affairs leadership at semiconductor, networking, security and marketing service firms. He has helped four different early-stage innovators grow to either IPO or achieve a highly-profitable acquisition exit. His most recent role as VP Mobile Product Marketing at SAP helped the company build a cohesive mobile portfolio approach with the SAP HANA Cloud to boost mindshare for its 300,000 customers, and 1,000’s of partners and Global 2000 prospects. Prior to SAP he led Mobile security innovator MobileIron from a 20-person start up to $85m annual run rate and subsequent $823m IPO valuation by scaling sales programs with limited staff, contractors and marketing automation for outsized partner and direct revenue. Before MobileIron, he helped Mu Dynamics create the security testing market that was acquired by Spirent.