Apptraction Information

Apptraction is a software company specialising in the design and development of web and mobile applications for companies and organizations. Further, Apptraction’s development platform combined with our robust CMS, enables your organisation to be up and running in a flash, whilst also offering the ability to make changes and updates in moments. It is a well-known fact that internet consumption via mobile device(s) overtook desktop PCs sometime in 2014 and that trend is accelerating. Further, this trend is not just internet browsing, it is in fact bookings and online purchases. ▪ 90% of time spent on mobile devices is spent within Apps, versus 10% spent on mobile browsers (source: Flurry 2015) The hardware penetration of mobile devices into the hands of consumers has been extra-ordinary. However, businesses and public organisations have been lagging behind in using mobile devices as a delivery platform for marketing. It is estimated that less than 1% of businesses and organisations have their own app. What are the typical features of an app which helps a business increase engagement and sales? ▪ Directly market to customers through in-app messages ▪ Create a social media buzz with a “Tell A Friend” feature and integration with FaceBook / Twitter etc. ▪ Give customers GPS directions from anywhere ▪ Keep customers informed with business news and deals ▪ Provide customers with coupons for special events / deals right to their phones ▪ Allow customers to directly contact your business quickly and easily ▪ Build brand-loyalty and encourage customers to become frequent buyers Mobile apps help to increase brand awareness and deliver enhanced customer service, generating increased sales and revenues. We are very excited to help businesses and organisations move to the mobile world to reach out to customers who are increasingly spending more time on their mobile devices.