Appt In Information

Appt In is an app-first CRM, booking and payments platform for the UK's independent businesses — sole traders, small teams and side hustlers who currently run their customer relationships across texts, spreadsheets and memory. The app brings booking, chat, payments and light CRM into one place. It's designed to be live in under a minute, with pricing from £0–£20/month and zero merchant fees — enterprise-grade functionality without the enterprise price tag or setup time. Appt In is built by two passionate founders, who bring 30+ years of combined CRM, data and marketing experience. We're currently pre-launch, with hundreds of independent businesses signed up ahead of a launch. Follow along here, or read the story behind the build in Diary of a Secret Founder, published weekly.