ApplyMap Information

ApplyMap builds data-driven college applications road maps for high school students. Our patent pending technology provides college search advice that is comparable to a private college consultant’s initial consultation, only it’s online, free, and takes less than five minutes. Our commercial aim is to become the leading online source of qualified leads for college admissions offices within five years. The Problem: Getting into college is more difficult than ever, so students have to apply to an increasing number of schools. At the same time, access to professional college advice has collapsed. High school guidance counselors are overwhelmed, private college consultants serve only the top of the market, and existing college search websites don’t offer the strategic advice applicants really need. Our Solution: Based on a student’s grades, test scores, and school preferences, ApplyMap’s algorithm delivers a strategically optimized portfolio of schools for them to apply to. ApplyMap presents this information in the form of a simple diagram that adjusts as the student adds or subtracts schools. Target Market: Initially, we are aiming at the 6 million college-bound 10th, 11th, and 12th-graders who fall outside the top quartile of academic performance. This population is projected to grow to 6.45 million by 2021. Business Model: Initially, ApplyMap will qualify existing groups of leads for schools via email. After we build sufficient traffic to our site, we will sell freshly generated leads to schools as well. Competitive Advantage: On existing college research sites, students must search and select schools one by one, with no guidance as to the overall shape of their portfolio. By contrast, ApplyMap delivers a complete, statistically balanced college strategy in minutes. We also generate more value for admissions offices by using our social scientific expertise to uncover a student’s school preferences.