Applied is an international design consultancy with expertise in designing legible systems for complex environments. Our approach and methods have evolved from many years of experience in developing world-class wayfinding schemes for cities, campuses, parks, mixed-use developments and internal spaces. Through our work on the Legible Cities projects, we have created the benchmark in global wayfinding design. Our work has enabled us to explore many places – Legible London, the most comprehensive urban wayfinding project of its kind, I Walk New York, a major pedestrian strategy, and extensive work in the City of Vancouver to help make it one of North America’s greenest cities. We are experts in dealing with complex information and environments. We combine this skill with editorial and design aptitude that keep the end-user front of mind. We are a thinking company, adding value to our projects through well-researched and intelligent analysis of city legibility and through our creative approach to information design. At the heart of our approach is an interest in how people think and behave: this interest forms the basis for what we do. We are collaborative and see value in selecting the right team for a project. Innovation is important to us and we get excited by how things move, interact and communicate. We believe in brilliant process: we know how to get things done on time and on budget.
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The Applied annual revenue was $1 million in 2026.
Claire Fram is the Director of Digital Services of Applied.
44 people are employed at Applied.
Applied is based in London, Greater London.
The NAICS codes for Applied are [54143, 54, 5414, 541].
The SIC codes for Applied are [733, 73].