Applied Design Information

We reshape business through branding and design. Applied Design Works is a New York-based creative studio that partners with organizations to build brands, environments, and experiences that work as hard as the ideas behind them. We don't just hand off concepts. We apply them, from strategy through to execution. Our work spans brand identity, environmental graphic design, UX, digital experiences, and naming for clients including JFK Terminal 8, the World Trade Center, Westfield, NYU Langone Health, Silvercup Studios, and the Port Authority of NY & NJ. We're also the studio behind Atkinson Hyperlegible. A typeface designed with the Braille Institute of America for people with low vision, now adopted by Google, Microsoft, Canva, and acquired into the Smithsonian's Cooper Hewitt permanent collection. It's downloaded an estimated 70 million times per week. We work with corporate powerhouses, institutional innovators, and ambitious startups. If you're building something that needs to look right, work right, and mean something. We'd love to talk.