Applied Brand Science Information

Too many marketers are using outdated and unproven models of brand growth and advertising — fads, trends, and zombie ideas that refuse to die. And it’s killing their brands. There's finally enough research to truly understand how advertising works, how creativity works, and how shoppers work. It's just not widely known. Applied Brand Science combines the latest research in advertising effectiveness, brand growth, and cognitive psychology to separate fact from fiction. Then we bring that advanced marketing knowledge to you and your team. In a tasty chocolate coating.