Applegg Information

The production of fast-moving consumer goods has never been more challenging than today. Functional ingredient claims require substantiation, products should promote health while being rewarding, and product concepts should be appealing and raise customer expectations that persist after repeated product experience. While facing these challenges, competitive markets press for continuous product innovation in line with trends in consumer preference. It is Applegg's mission is to work together with her clients towards a full understanding of their customers’ needs. Applegg offers state-of-the-art consumer research services: grounded in science and relevant for industry needs, yet agile and to-the-point to meet time-critical research objectives. Applegg has specialised in combining traditional and novel neuro-behavioural measures. Supervised by trained specialists, consumer tests are performed at central locations in The Netherlands and throughout the world, or even at people's homes, using online techniques. Key Applegg qualities: - Validated predictors of market success - Validated assessment of the effectiveness of functional ingredients to improve cognitive performance, alertness and emotion state. - Experienced support of internal R&D in the formulation and operationalisation of research questions - Accessible, no-nonsense support on complex consumer questions: "Complex consumer science made easy"