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We founded Appella in 2022 with a simple belief: AI should be useful, responsible, and magical. Every once in a while, a new interface comes along that changes everything. In 1984, it was the mouse. In 2007, it was the iPhone. In 2025, it's Conversational AI. We believe conversation is the most intuitive interface there is — and it’s about to redefine how businesses operate, serve, and grow. At Appella, we build cutting-edge enterprise AI solutions that span industries — from retail and e-commerce to healthcare, telecoms, and financial services. Our technology powers intelligent, real-time interactions that boost performance, reduce friction, and unlock new ways of working. View our research at: appella.ai/research

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Appella AI is based in London, England.

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