Various Consumer Insights Roles leading to Group Project Director @ (April 2004 - June 2011)
Techno Commercial @ (October 2000 - April 2002)
Anuj Roy Education
IMI Delhi
Master of Business Administration (MBA) (Marketing)
2002-2004
University of Calcutta
Bachelor of Science (BSc) (Tech)
1996-2000
Ballygunge Govt. High School
Anuj Roy Skills
Advertising Research
Analytics
Annual business planning
Artificial Intelligence (AI)
Brand Architecture
Brand Equity
Brand Management
Brand Tracking
Business Growth Strategies
Business Intelligence
Business Modeling
Business Planning
Business Strategy
Business Transformation
C Suite
Choice Modeling
Commercial Planning
Competitive Analysis
Competitive Intelligence
Consumer Behaviour
Consumer Insight
Consumer Research
Cross-functional Team Leadership
Customer Insight
Data Analysis
Data Analytics
Digital Transformation
FMCG
Forecasting
Go-to-Market Strategy
Growth Strategies
High Performance Teams
Innovation Research
KPI Implementation
Management
Market Analysis
Market Intelligence
Market Planning
Market Research
Marketing
Marketing Management
Marketing Mix Modeling
Marketing Research
Marketing Strategy
Marketing Transformation
Objectives and Key Results (OKRs)
Performance Management
Performance Measurement
Portfolio Management
Pricing Analysis
Primary Research
Product Development
Quantitative Research
Research
Retail
Scenario Planning
Segmentation
Strategic Planning
Strategy
Team Leadership
commercial insights
Cross Functional Team Leadership
Supply
Tns
Telecommunications
Anuj Roy Summary
Anuj Roy, based in United Kingdom, is currently a Regional Insights and Intelligence at Imperial Brands PLC. Anuj Roy brings experience from previous roles at Pernod Ricard. Anuj Roy holds a 2002 - 2004 Master of Business Administration (MBA) in Marketing @ IMI Delhi. With a robust skill set that includes Advertising Research, Analytics, Annual business planning, Artificial Intelligence (AI), Brand Architecture and more. Anuj Roy has 2 emails and 3 mobile phone numbers on RocketReach.
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