Retention Marketing Strategy It has been proven that attracting a new customer is 5 to 7 times more expensive than the cost of retaining an existing customer. At the same time, trying to re-engage (reactivate) is 20 times more expensive than the cost of retaining a currently served customer. Moreover, every relationship with a customer is perceived as a strategic resource from which a certain return (ROI) is expected. The Ant Model in Sales You've probably heard of the "Ant Model of Behavior" or more precisely, how it reflects on sales. The concept is that if a merchant allows their customers to change their path in another direction, they are irretrievably lost. This is a regularity if they find an alternative supplier, other things being equal in the market.
| Website | https://antspath.com/ |
| Employees | 1 (0 on RocketReach) |
| Founded | 2023 |
| Address | 2211 Dickens Rd, Richmond, Virginia 23230, US |
| Industry | Internet Marketplace Platforms |
| Keywords | Retention Marketing, Customer Retention, Customer Churn Reduction, Customer Reactivation, Customer Lifetime Value, Reduce Churn, Customer Loyalty, Marketing Strategy, Data-Driven Marketing, Repeat Business, Marketing Automation, Marketing Analytics, Roi Marketing, Email Marketing, Crm Software |
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AntsPath is based in Richmond, Virginia.
