With offices in Mexico and Switzerland, Antropomedia focuses on audience analysis by applying anthropology and other digital methods to study the construction of consumer tribes and collective identities in social networks. To achieve this, we adapted the symbolic interactionism theory and pioneered using 3D sociograms, NLP, and AI to represent relationships between followers, interacting users, and content in social media.
| Website | http://www.antropomedia.com |
| Employees | 10 (8 on RocketReach) |
| Founded | 2011 |
| Address | Avenida Patria 2085. Fraccionamiento Puerta de Hierro., Corporativo Andares Patria., Zapopan, Jalisco 45116, MX |
| Industry | Market Research |
| Keywords | Digital Anthropology, Audience Analysis, Target Audience, Ethnographic Research, Consumer Behavior, Online Communities, Social Network Analysis, Social Media Analytics, Cultural Insights, Digital Insights, Market Research, Big Data Analysis, Consumer Segmentation, Consumer Trends, Qualitative Research, Brand Communities, Sociocultural Analysis |
| Competitors | Adobe, Figma Weave, UserTesting, Maze, InVision, UserZoom (now part of UserTesting), UXCam, Crazy Egg, Optimal Workshop, Validately +35 more (view full list) |
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Antropomedia Questions
Alejandro Servin Arroyo is the Managing Partner and Co-Founder of Antropomedia.
8 people are employed at Antropomedia.
Antropomedia is based in Zapopan, Jalisco.
Top Antropomedia Employees
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Alejandro Servin Arroyo
Managing Partner and Co-Founder at Antropomedia
Guadalajara, Jal., MX33 -
Fabian Lora
CEO at Antropomedia
Neuchâtel, Switzerland2 -
11
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Sophie Rinieri
Responsable marketing at Antropomedia
Neuchâtel, NE, CH -
Benjamin Perregaux-Dielf
Analyste en tribus de consommateurs at Antropomedia
Neuchâtel, Switzerland -
Olivia Sacker
Social Data Analyst at Antropomedia
Frenkendorf, BL, CH1
