Anthony Key Email & Phone Number

VP Media Planning Strategy and Marketing Analytics BET Media Group (Paramount) @ BET

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Anthony Key Location

New York, NY, US

Anthony Key Work

VP Media Planning Strategy and Marketing Analytics BET Media Group (Paramount) @ (October 2023 - Present)
Head of Multicultural Marketing-Consumer Marketing @ (September 2020 - October 2023)
Integrated Marketing Account Director (P and G, U.S. Army, Pearl Milling Company FKA Aunt Jemima) @ (September 2018 - September 2020)
Vice President- Media Strategy @ (May 2016 - September 2018)
SVP, Integrated Communications (Ford and Lincoln, Colgate, The Home Depot, Amtrak, CVS and pharmacy) @ (September 2008 - October 2015)
Director of Media Services (Pepsi, Johnson and Johnson, Royal Caribbean International) @ (January 2007 - August 2008)
VP, Associate Media Director (U.S. Cellular, Konami Digital Entertainment, PuntaCana Resort and Club) @ (November 2003 - January 2007)
Media Supervisor (Nestle Waters North America, Berlex, Agilent Technologies) @ (August 2000 - November 2003)
Media Planner (AT and T-Consumer Local Entry, Business Services, Broadband) @ (November 1999 - August 2000)
Media Planner and Senior Research Analyst (Helene Curtis, Qwest, Lever 2000) @ (June 1995 - October 1999)

Anthony Key Education

NYU Stern School of Business
Marketing

Anthony Key Skills

Relationship Development
Presentation Skills
Marketing
Account Management
Negotiation
Market Planning
Marketing Management
Return on Investment
Storytelling
Marketing Mix Modeling
Marketing Communications
Marketing Analytics
Marketing Strategy
Media Buying
Digital Strategy
Social Media
Integrated Marketing
Media Strategy
Creative Strategy
Media Planning
Advertising
Brand Development
Budget Management
Build Strong Relationships
Data-driven Marketing
Digital Marketing
Digital Media
Global Strategy
Integrated Media
Interactive Advertising
Interactive Marketing
Mobile Advertising
Mobile Marketing
New Business Opportunities
New Media
Online & Offline Media
Online Advertising
Outdoor Advertising
Paid Media
Relationship Marketing
Skilled Multi-tasker
Social Media Marketing
Traditional Media
Written Communication
Quantcast
Positioning
Channel
Market
Tween
Topps
Insurance
Vendors
Sales
Programmatic
Branded Entertainment
Mentoring
Finance
Merchandising
Proxy
Google Trends
P&l Management
Segmentation
Google Analytics
At&t
Data Conversion
Tier 2
Content Development
Search
Management
Revenue
Public Relations
Science
Cellular Communications
Key Performance Indicators
North America
General Market
Royal Caribbean
Integration
CRM
Broadcast
Gen
Pfizer
Home Depot
Top 40
Messaging
Networking
Entry
Business Services
Web Analytics
Atlanta
Voice
Google Adwords
Asia
Strategy
CVS
Branding
Strategies
Microsoft Office
Cpv
Buying
Media Research
New Business Development
Monetization
Radio
Hispanic
Customer Acquisition
Research
System Monitoring
Pepsi
Stakeholders
Shares
Newspapers
Partnerships
Analysis
Print
Advertising Agency
Brand Licensing
Vertex
PPC
CPA
Affinity
Cross Channel
Retail
Nestle
Thompson
Tough
Business Development
Media Studies
Brooklyn
Active
Marketing Budget
Co Creation
Operations
Gaming
Entertainment
Media Solutions
Alternative Media
Strategic Media
Project Planning
Data Driven Testing
Newsletters
Measurements
OOH
Pharmacy
Market Share
CMO
Analytics
Presentations
External Agencies
Media
Websites
Responsibility
Internal Audit
Targeted Advertising
New Business Pitches
International
Etelmar
Broadband
Detroit
New York
Investments
Data Analytics
Girls Night
Dairy
Video
Customer Segmentation Strategy
Profiles
Agilent
Interest Rates
Financial Analysis
Platforms
Aa
Budgets
Multicultural
Television
Local Marketing
Planners
Kantar
Impression
Data Tracking
Ford
Consumer
IMS DB/DC
Data Driven Marketing
Skilled Multi Tasker
Online and Offline Media

Anthony Key Summary

Anthony Key, based in New York, NY, US, is currently a VP Media Planning Strategy and Marketing Analytics BET Media Group (Paramount) at BET. Anthony Key brings experience from previous roles at Penguin Random House, EGAMI Group, Tough Mudder Inc and UniWorld Group. Anthony Key holds a Marketing @ NYU Stern School of Business. With a robust skill set that includes Relationship Development, Presentation Skills, Marketing, Account Management, Negotiation and more. Anthony Key has 4 emails and 3 mobile phone numbers on RocketReach.