Anthony Key Email & Phone Number
VP Media Planning Strategy and Marketing Analytics BET Media Group (Paramount) @ BET
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Anthony Key Location
- New York, NY, US
Anthony Key Work
- 2023 - now VP Media Planning Strategy and Marketing Analytics BET Media Group (Paramount) @
- 2020 - 2023 Head of Multicultural Marketing-Consumer Marketing @
- 2018 - 2020 Integrated Marketing Account Director (P and G, U.S. Army, Pearl Milling Company FKA Aunt Jemima) @
- 2016 - 2018 Vice President- Media Strategy @
- 2008 - 2015 SVP, Integrated Communications (Ford and Lincoln, Colgate, The Home Depot, Amtrak, CVS and pharmacy) @
- 2007 - 2008 Director of Media Services (Pepsi, Johnson and Johnson, Royal Caribbean International) @
- 2003 - 2007 VP, Associate Media Director (U.S. Cellular, Konami Digital Entertainment, PuntaCana Resort and Club) @
- 2000 - 2003 Media Supervisor (Nestle Waters North America, Berlex, Agilent Technologies) @
- 1999 - 2000 Media Planner (AT and T-Consumer Local Entry, Business Services, Broadband) @
- 1995 - 1999 Media Planner and Senior Research Analyst (Helene Curtis, Qwest, Lever 2000) @
Anthony Key Education
- NYU Stern School of Business
Anthony Key Skills
- Relationship Development
- Presentation Skills
- Marketing
- Account Management
- Negotiation
- Market Planning
- Marketing Management
- Return on Investment
- Storytelling
- Marketing Mix Modeling
- Marketing Communications
- Marketing Analytics
- Marketing Strategy
- Media Buying
- Digital Strategy
- Social Media
- Integrated Marketing
- Media Strategy
- Creative Strategy
- Media Planning
- Interactive Marketing
- Digital Media
- Digital Marketing
- Outdoor Advertising
- Mobile Marketing
- Interactive Advertising
- Relationship Marketing
- New Media
- Advertising
- Mobile Advertising
- Online Advertising
- Quantcast
- Positioning
- Channel
- Market
- Tween
- Topps
- Insurance
- Vendors
- Sales
- Programmatic
- Branded Entertainment
- Mentoring
- Finance
- Merchandising
- Proxy
- Google Trends
- P&l Management
- Segmentation
- Google Analytics
- At&t
- Data Conversion
- Tier 2
- Content Development
- Search
- Management
- Revenue
- Public Relations
- Science
- Cellular Communications
- Key Performance Indicators
- North America
- General Market
- Royal Caribbean
- Integration
- CRM
- Broadcast
- Gen
- Pfizer
- Home Depot
- Top 40
- Messaging
- Networking
- Entry
- Business Services
- Web Analytics
- Atlanta
- Voice
- Google Adwords
- Asia
- Strategy
- CVS
- Branding
- Strategies
- Microsoft Office
- Cpv
- Budget Management
- Buying
- Media Research
- New Business Development
- Monetization
- Radio
- Hispanic
- Customer Acquisition
- Research
- System Monitoring
- Pepsi
- Stakeholders
- Shares
- Newspapers
- Partnerships
- Analysis
- Advertising Agency
- Brand Licensing
- Vertex
- PPC
- CPA
- Affinity
- Cross Channel
- Retail
- Nestle
- Thompson
- Tough
- Business Development
- Media Studies
- Brooklyn
- Active
- Marketing Budget
- Co Creation
- Operations
- Gaming
- Entertainment
- Media Solutions
- Alternative Media
- Strategic Media
- Project Planning
- Data Driven Testing
- Newsletters
- Measurements
- OOH
- Pharmacy
- Market Share
- CMO
- Analytics
- Presentations
- External Agencies
- Media
- Websites
- Responsibility
- Internal Audit
- Targeted Advertising
- New Business Pitches
- International
- Etelmar
- Broadband
- Detroit
- New York
- Investments
- Data Analytics
- Girls Night
- Dairy
- Video
- Customer Segmentation Strategy
- Profiles
- Agilent
- Interest Rates
- Financial Analysis
- Platforms
- Aa
- Budgets
- Multicultural
- Television
- Local Marketing
- Planners
- Kantar
- Impression
- Integrated Media
- Data Tracking
- Paid Media
- Ford
- Consumer
- IMS DB/DC
- Traditional Media
- Data Driven Marketing
- Brand Development
- Build Strong Relationships
- Global Strategy
- New Business Opportunities
- Written Communication
- Skilled Multi Tasker
- Online and Offline Media
- Social Media Marketing
Anthony Key Summary
- Anthony Key, based in New York, NY, US, is currently a VP Media Planning Strategy and Marketing Analytics BET Media Group (Paramount) at BET. Anthony Key brings experience from previous roles at Penguin Random House, EGAMI Group, Tough Mudder Inc and UniWorld Group. Anthony Key holds a NYU Stern School of Business. With a robust skill set that includes Relationship Development, Presentation Skills, Marketing, Account Management, Negotiation and more. Anthony Key has 6 emails and 1 mobile phone numbers on RocketReach.
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