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Madison Gas and Electric (MGE) is a regulated natural gas and electric utility headquartered in Madison, Wis, the state capital and home to the University of Wisconsin-Madison. MGE is the primary asset of MGE Energy (Nasdaq: MGEE), an investor-owned public utility holding company. MGE’s roots in the community date back to 1855. Madison Gas and Electric generates and distributes electricity to 167,000 customers in Dane County, and purchases and distributes natural gas to 178,000 customers in seven south-central and western Wisconsin counties. As your community energy company, we are committed to this area and its people.

Born in the mountains out of love for freeride skiing, our passion for adventure runs deep. We believe that freeride is a mindset, an attitude, a drive to challenge convention, to forge your own path, to explore and discover, and choosing your own line. Based on this, our purpose is simple. As for our products, they all enable the freedom to be adventurous. Whether horizontally or vertically, on skis, by bike, or on foot, they offer the optimal balance of style and performance. Our Scandinavian heritage is ever-present, and our commitment to doing better things in a better way is our never-ending responsibility. For memories, stories, products, and adventures that will withstand the test of time.

LevelUp helps merchants own the shift to mobile by powering mobile-payment optimized loyalty programs, enabling their customers pay for their purchase and accrue/redeem rewards with a single scan or tap. LevelUp's analytics platform helps merchants better understand their customers and deliver the right campaigns to the right customers to drive revenue and increase customer happiness. LevelUp is currently used by over 14,000 merchant locations and 1.5 million users. Anyone can download the free LevelUp app for iPhone or Android. Merchants can also embed the LevelUp SDK into their own branded applications.