Anna Ross Consult Information

CMO-level counsel on marketing strategy, integrated communications and digital transformation – with soft spot for global projects and tough marketing challenges. An accomplished global brand-builder with deep expertise in integrated and digital marketing, I am passionate about culturally-sound strategies that grow business. My 20+ year career spans cultures and geographies, multinational Fortune 500 companies and small privately-owned organizations, agency and company-side roles, and over 10 iconic brands, including Coca Cola, LG Electronics, Colgate, Palmolive, Nicorette and Just for Men. Proven track-record of driving results and leading change in complex, matrixed organizations. Core verticals: CPG, health and beauty, men’s grooming, pharma, technology and non-for-profit. EXPERTISE: Strategic Brand Marketing - Positioning, Transformation and Innovation. - Marketing Strategy and Go-to-Market Plans. - Global Marketing Management. Geographic Expansion. - Culturally-nuanced Insights and Consumer Research. - Consumer Journey and Path to Purchase. - Strategic Brand Design and Packaging. Integrated Communications. Digital Transformation, Agency Management - Communications Strategies. - Integrated Omni-channel Campaign Development and Management across traditional and digital channels, incl Social, Mobile, eCommerce. - Global campaign management and operational oversight. - Creative Development – from Idea to Execution. - Content Strategies - Digital capabilities overhaul and realignment. Agency Management - External Agency Relations - In-House Agency Set-up and Management Internal Capability Building. Workshops. Training - On-Site Workshops and Training - Company capability assessment - Capability transformation road-map and deployment