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Anna Lorch Location
Washington, DC, US
Anna Lorch Work
SVP, Growth Strategy and Marketing @ (April 2024 - Present)
Global Head of Subscription Strategy and Product Marketing @ (January 2022 - January 2024)
Adjunct Faculty - Marketing, Loyalty, Brand, and Design Thinking @ (January 2016 - January 2023)
Senior Vice President, Marketing and Digital Strategy @ (January 2020 - January 2022)
Vice President, Digital Strategy and Membership, Loyalty Marketing @ (January 2018 - January 2019)
Senior Director, Customer Experience (CX) + Innovation - Global Brand Management and Marketing @ (January 2017 - January 2018)
Sr Director, Loyalty Strategy and CRM - Marriott Rewards and The Ritz-Carlton Rewards (Marriott Bonvoy) @ (January 2006 - January 2017)
Director, Global Development Marketing and Communications @ (January 2002 - January 2006)
Marketing Director @ (January 2001 - January 2002)
Summer Associate - MBA @ (May 2001 - August 2001)
Strategic Planning and Marketing Manager @ (January 2000 - January 2001)
Sr. User Experience Designer and Engineer (UX) @ (January 1997 - January 1999)
Anna Lorch Education
Carnegie Mellon University
Bachelor's degree (Professional, Technical, Business, and Scientific Writing)
Vanderbilt University Owen Graduate School of Management
MBA
Anna Lorch Skills
Customer Relationship Marketing
Strategy Development & Execution
Brand Strategy and Positioning
Internal & External Communications
Cross-Cultural / Global Leadership
Complex Project Management
Market Research / Customer Insights
Global Marketing Strategy
Owner and Franchise Relations
Promotions & Direct Marketing
Marketing Communications
Partnerships & Contract Negotiations
Organizational Design
Positioning
Direct Marketing
Brand Architecture
Marketing Strategy
Partnerships
Promotions
Market Research
Contract Negotiation
Relationship Marketing
Project Management
E-commerce
Marketing
Cross-functional Team Leadership
Advertising
Social Media Marketing
Strategic Planning
Program Management
Customer Insight
Strategy
Management
Design Thinking
Negotiation
Brand Management
Customer Experience
Loyalty Programs
Loyalty Marketing
Experience Design
Digital Marketing
Customer Retention
Customer Relationship Management (CRM)
Strategic Partnerships
Branding & Identity
Digital Strategy
Customer Loyalty Management
Analytics
Multi-channel Marketing
Growth Strategies
Product Strategy
Revenue & Profit Growth
Team Leadership
User Experience
E Commerce
Business Strategy
Cross Cultural
Internal and External Communications
Promotions and Direct Marketing
Strategy Development and Execution
Cross Functional Team Leadership
Partnerships and Contract Negotiations
Global Leadership
Customer Insights
Sales
Business Development
Microsoft Word
Customer Relationship Management Crm
Multi Channel Marketing
Branding and Identity
Customer Relationship Management
Anna Lorch Summary
Anna Lorch, based in Washington, DC, US, is currently a SVP, Growth Strategy and Marketing at Endpoints News. Anna Lorch brings experience from previous roles at The Washington Post, Georgetown University, National Foundation for Credit Counseling and AARP. Anna Lorch holds a Bachelor's degree in Professional, Technical, Business, and Scientific Writing @ Carnegie Mellon University. With a robust skill set that includes Customer Relationship Marketing, Strategy Development & Execution, Brand Strategy and Positioning, Internal & External Communications, Cross-Cultural / Global Leadership and more. Anna Lorch has 3 emails and 2 mobile phone numbers on RocketReach.
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