Ann Wixley Information

An Entrepreneurial Creative Leader who unusually combines strategic big ideas with media expertise. Bringing a holistic view of the media, brand and communications eco system, I relish translating business challenges into growth-driving big ideas and new opportunities, and I use commercial constraints as creative fuel. A few of my favourite things - Solving business problems with ideas that pay for themselves - Finding the brand stories worth telling and inventive ways to tell them - Orchestrating distinctive communications that integrate creative, media and business objectives - Translating new or BAU problems into inspiring creative briefs and opportunity - Building versatile In-House teams that thrive - Innovating with media to drive performance - Closing the gap between the creative function and business to multiply creativity across the organisation I’ve led Award-winning creative work across entertainment, FMCG, retail, beauty, travel, fashion, automotive, insurance, government, and healthcare. I’ve built and run two successful, full service In-House Studios, creating new models and progressive strategic partnerships that drive reputation and return. CONSULTANCY - For Media Owners, I help In-House teams sharpen their positioning, playbook and products, elevate the creative work, reinvigorate the team and integrate with adjacent teams to drive growth. For Brands and Businesses, I collaborate with In-House on developing creative strategy, new integrated campaigns, innovative communications ideas, and facilitating integrated creative ways of working. CREATIVE LEADERSHIP/ HEAD OF/ CREATIVE STRATEGY - I build and lead InHouse Creative Functions for Brands and Media Owners, working with Marketers, Commercial Heads and entrepreneurial CEOs, at a transformation stage and for custom projects and pitches. Always entrepreneurial, I make creativity perform across teams and the business to drive growth with flair.