Anifit Competitors

WellPet is home to the family of premium pet food and treat brands including Wellness®, Old Mother Hubbard®, Eagle Pack®, Holistic Select® , Sojos® and WHIMZEES®. For more than 100 years, WellPet has delivered on the promise of doing whatever it takes to make the healthiest natural products for the pets that depends on us. Today, our team of animal lovers, nutritionists and vets are committed to carrying forth our strong heritage, continuing to find new ways to bring innovation, nutritional excellence and product quality to our family of natural brands, always putting pet health first. Within the last decade, we officially have become the #1 independent, family-owned natural pet food company in the U.S and remain focused on delivering great products and innovation that will continue to differentiate and drive growth for the pet specialty channel. As we like to say, we do more than make pet food. We create wellness. And, we are proud to know that we’ve inspired true believers who have seen the difference our food makes. We, as employees and members of the WellPet community, are a family of pet parents who believe in doing more for our furry loved ones through wholesome food you can trust and uncompromising nutrition.

Primal Pet Foods was founded in 2001 with a mission to improve the overall health of pets by getting more raw and fresh foods into their bowls. A pioneer in the alternative pet food category, Primal has been supporting pets ancestral biological needs by crafting premium raw and freeze dried pet foods using whole food ingredients for nearly 25 years. Primal is a market leader in raw and freeze dried pet food in the neighborhood pet channel, and with the launch of its most recent innovation, Kibble in the Raw, Primal continues to set the industry standard. Primal nourishes dogs and cats with minimally processed recipes that are crafted from real whole foods for optimal health and digestibility.

If there’s a road less traveled, we’ll take it. And if there’s no road yet, we’ll build one. That’s The Merrick Way. We lead to win in Natural and Organic Pet Care, we innovate together as one, agile team and we commit to improving the lives of those we love most . . . our Pets. Pets have always been a part of our family. Garth Merrick founded Merrick Pet Care in his family’s kitchen in Hereford, Texas, with the goal of making the most wholesome and nutritious recipes for our four-legged family members. This love for pets is what inspires our team to build on this legacy, and continue to craft the highest-quality and safest food and treats for dogs and cats. We are passionate about being the best. We go to great lengths to craft the best food possible — food that our pets deserve. That’s why we’ve expanded our family of brands to include Castor & Pollux, Zuke’s and Whole Earth Farms alongside our signature Merrick brand in our premium product portfolio. We never sacrifice quality. And, never will. We believe that recipes taste better than formulas and that's why we continue to handcraft our recipes with love in our Texas kitchen. It might take us longer to hand-stuff ingredients in some of our Merrick wet recipes, and to source USDA Organic Certified ingredients for our Castor & Pollux ORGANIX line, but that’s the Merrick Way. We are one of the fastest growing businesses in pet specialty, and we’re thankful for the unique position we have in the category. We’re committed to staying true to our homegrown Texas roots, and humble about what we’ve accomplished. We like to think of ourselves as the craft brewery of the industry – we bring an entrepreneurial spirit and level of creativity that is rather unique to the pet food space. We know it’s the people – and their pets – behind our food that has always made us stand out; that’s why we’re focused on building talented teams that are hungry for the opportunity to improve the lives of pets, pet parents and customers.