2014 -2016 Global Consumer and Cultural Insight Director @
2011 -2014 Global Consumer Planning Director Beer and Baileys @
2004 -2011 Director of Consumer Planning @
1995 -2004 Senior Planning Manager @
1995 -2004 Senior CMK manager @
1993 -1995 Market Research Manager @
1991 -1991 grad @
Andy Crawford Education
Rotterdam School of Management, Erasmus University
Master’s Degree (Business)
1989-1990
Erasmus University Rotterdam
1991 (Business)
1989-1990
University College Dublin
Master's degree (International Relations and Affairs)
1984-1988
St Andrew's College, Dublin
Andy Crawford Skills
Customer Insight
FMCG
Shopper Marketing
Consumer Products
Consumer Insight
Consumer Behaviour
Trade Marketing
Brand Architecture
Segmentation
Brand Management
Marketing Management
Brand Equity
Marketing Research
Pricing Strategy
Business Strategy
P&L Management
Competitive Analysis
Market Research
Cross-functional Team Leadership
Innovation Management
Market Analysis
Strategy
Market Planning
Product Launch
Nielsen
Strategic Thinking
Product Innovation
Leadership
Integrated Marketing
Customer Marketing
Time Management
Mentoring
Brand Development
Marketing
Product Development
Team Leadership
Team Building
Fast Moving Consumer Goods Fmcg
Cross Functional Team Leadership
Consumer Behavior
Fast Moving Consumer Goods
Andy Crawford Summary
Andy Crawford, based in Ireland, is currently a Managing Partner at Hellfire Brand Club. Andy Crawford brings experience from previous roles at Hellfire Brand Club, Trinity Brand Group and Diageo. Andy Crawford holds a 1989 - 1990 Master’s Degree in Business @ Rotterdam School of Management, Erasmus University. With a robust skill set that includes Customer Insight, FMCG, Shopper Marketing, Consumer Products, Consumer Insight and more. Andy Crawford has 1 emails on RocketReach.
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