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Andrew Lum Location
California, United States
Andrew Lum Work
President @ &Y Marketing, LLC (December 2020 - Present)
Product Marketing @ (January 2022 - May 2024)
Brand at Facebook Financial | Novi @ (August 2021 - January 2022)
Consumer Brand Council Strategic Advisor @ (January 2020 - September 2022)
Senior Director of Brand Marketing @ (January 2018 - January 2020)
Director of Brand Marketing @ (January 2016 - January 2018)
Senior Manager, Product Marketing @ (January 2012 - January 2016)
Senior Brand and Product Marketing Manager @ Armored Autogroup Inc. (January 2011 - January 2012)
Brand Manager and Product Marketing @ (January 2010 - January 2011)
Senior Associate Brand Manager and Product Marketing @ (January 2008 - January 2009)
Associate Brand Manager @ (June 2005 - January 2008)
Digital Marketing Manager @ (January 2000 - January 2004)
Product Marketing Analyst @ Canon (January 1998 - January 2000)
Andrew Lum Education
Duke University
Master of Business Administration (Marketing, Management)
University of Pennsylvania
Bachelor of Science (Marketing, Management)
Andrew Lum Skills
Marketing Strategy
Product Marketing
Brand Building
Customer Acquisition
Digital Media
Integrated Marketing
Brand Management
Marketing Management
Brand Architecture
Customer Insight
Competitive Analysis
Segmentation
Strategy
Market Planning
Strategic Planning
Marketing
Consumer Products
Product Development
Advertising
Market Research
P&L Management
Product Launch
Business Planning
Market Analysis
Social Media
PPC
Product Innovation
Shopper Marketing
Retail
Corporate Communications
Cross-functional Team Leadership
Leadership
Management
Subscription Marketing
Growth Marketing
Brand Marketing
Positioning
Brand Equity
Marketing Research
Team Leadership
Brand Awareness
Digital Marketing
Marketing Analytics
Communication
Thought Leadership
Marketing Operations
Analytical Skills
Content Marketing
Multi-channel Marketing
Go-to-market Strategy
Andrew Lum Summary
Andrew Lum, based in California, United States, is currently a President at &Y Marketing, LLC. Andrew Lum brings experience from previous roles at Meta, SignalFire and Udacity. Andrew Lum holds a Master of Business Administration in Marketing, Management @ Duke University. With a robust skill set that includes Marketing Strategy, Product Marketing, Brand Building, Customer Acquisition, Digital Media and more. Andrew Lum has 1 emails and 1 mobile phone numbers on RocketReach.
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