Dolce Vita began as a dream drafted on a cocktail napkin.
Founded in 2001 on New York City’s Lower East Side, the brand’s name is an homage to our founders’ favorite bar from their days studying in Italy.
Since those days, we’ve stayed true to our roots in New York’s vibrant creative epicenter while broadening our horizons and always allowing our wildest dreams to dictate the next step.
Today, every Dolce Vita collection is designed for the fearless – the dreamers, the tastemakers, and the confident individuals who inspire us every day.
Our BFC national distributor network includes 50+ locally owned and operated distributors who proudly distribute the world’s best pizza and Italian products.
Bellissimo-branded products are available exclusively through the national BFC distributor network, a select group of specialty and broadline distributors that provide a level of service and product expertise unmatched in the market.