Name: AND1 Founded: August 13, 1993 Founders: Seth Berger, Jay Coen Gilbert, Tom Austin Headquarters/Origin: Originated in Pennsylvania, USA, and later relocated to Aliso Viejo, California. Affiliation/Group: Currently a subsidiary of Galaxy Universal, and has been under its ownership since 2021. Brand Positioning and Characteristics Focus on basketball culture and streetball: AND1 has always been centered around streetball culture, emphasizing the spontaneous, free, and cool style of play on the court. Market and Customer Group: Target customers are streetball enthusiasts ("ballers"), young people who appreciate street culture, and those who enjoy sports and clothing with style. Product Line: Includes basketball shoes, sports apparel, and accessories, focusing on basketball equipment and streetwear.
| Website | http://and1.com.au |
| Employees | View employees |
| Founded | 1993 |
| Industry | Retail Apparel and Fashion |
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