Anchor PMM Information

Anchor PMM was founded by principal consultant Jeff Meeter, who previously held product marketing roles at several B2B SaaS companies spanning a diverse range of industry verticals, product categories, and underlying technologies. Through that experience, he observed an emerging shift in the need for product marketing talent. In a market where demand consistently exceeds supply, searching for the ideal PMM often came at the expense of allowing product marketing initiatives to stall – or even fall by the wayside. Given the critical nature of product marketing's role, the long-held belief that all things PMM must be managed in-house has begun to erode – and the need for fractional product marketing services has become increasingly evident. Anchor PMM serves to define and deliver product marketing outcomes for your organization, offering solutions anchored on an uncompromising understanding of your specific needs across product, sales, and marketing. Looking to elevate your go-to-market with right-sized product marketing services that move the needle? Let's talk.