Analytics Demystified Technology Stack

Adobe helps organisations in creation of multimedia and creativity software products, with a more recent foray into digital marketing software.

Vimeo PRO is a business video hosting platform.

YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.

Adobe Analytics is an analytics solution for applying real-time analytics and detailed segmentation across all of your marketing channels.

Decibel Insight is a visual analytics and insights tool designed for businesses to improve website performance & conversions.

Webtrends is a web and mobile analytics and a website monitoring software that in depth real-time website reports, trends, traffic source analysis and visitor assessment through the one Webtrends dashboard. Webtrends offer an array of tools and solutions to help customers to get the best out of their websites online performance and identifies key metrics.

ASP.net is an open source framework for building web applications and services with .NET and C#.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

jQuery is a cross-platform JavaScript library designed to simplify the client-side scripting of HTML. It is free, open-source software using the permissive MIT License. Web analysis indicates that it is the most widely deployed JavaScript library by a large margin.

Modernizr is a JavaScript library which is designed to detect HTML5 and CSS3 features in various browsers, which lets JavaScript avoid using unimplemented features or use a workaround such as a shim to emulate them. Modernizr aims to provide this feature detection in a complete and standardized manner.

PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language. PHP code may be embedded into HTML code, or it can be used in combination with various web template systems, web content management systems, and web frameworks.

Select2 is a jQuery based replacement for select boxes. It supports searching, remote data sets, and pagination of results.

An HTTP proxy/HTTP monitor/Reverse Proxy that enables a developer to view all of the HTTP and SSL/HTTPS traffic between the internet.

IIS (Internet Information Services) is an extensible web server created by Microsoft for use with Windows NT family

Monitor, test and validate the accuracy of your web tags, critical user paths and more with ObservePoint's automated Data Quality Assurance solution.

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

Google Drive is a cloud storage and backup platform to access files, docs, photos & more, store them in a safe place, and collaborate with other people.

Google Sheets is a spreadsheet program for data analysis.

OpinionLab provides omnichannel customer feedback solutions to help organizations collect, understand, and leverage customer data.

Simply Hired is a job search engine.

Enterprise A/B and Multivariate Testing

Tealium AudienceStream is a customer data platform.