Analytical Path Information

Motto: Turning Data into Actionable Information. Analytical Path enables app developers to test market and validate their marketing assets before an audience of Evaluators. Our platform allows developers to simulate the app store environment to gauge the appeal, attractiveness and effectiveness of key elements such as icon, screenshots, app name, price point, and description. Developers can then take feedback from the Evaluators (potential consumers) and make changes as necessary before deploying on the App Store, as well as reach out to those potential customers before the app goes live. For Evaluators, they can check out soon to be released apps, be part of the creative process and earn points that can be redeemed for gift cards and other items.