Vice President of Consumer and Commercial Intelligence @ The Hershey Company
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Amy Roe Location
United States
Amy Roe Work
2025 -now Vice President of Consumer and Commercial Intelligence @
2022 -2025 Vice President, Marketing and Consumer Strategy Leader - Global Feminine Care @
2020 -2022 Head of Media, Insights and Analytics, and Consumer-Driven Strategy NA Feminine Care @
2019 -2020 Vice President, Marketing and Brand Operations - P and G Canada @
2018 -2019 Senior Director, Consumer Insights and Analytics - P and G Canada @
2016 -2018 Senior Director, Club and Home Specialty Retail Channels @
2013 -2016 Director, Global Consumer Services and Solutions @
2009 -2013 Senior Manager, North America Brand Insights @
2009 -2012 Senior Manager, North America Media Innovation and Delivery Optimization @
2006 -2009 Senior Manager, North America Food Channel Shopper Insights @
2004 -2006 Manager, North America Downy Fabric Enhancers Consumer Insights @
2002 -2004 Manager, North America Bounce Fabric Enhancers Consumer Insights @
Amy Roe Education
Purdue University Daniels School of Business
Bachelor of Science (Management)
1998-2002
Amy Roe Skills
Brand Equity
Media
Organizational Development
Brand Awareness
Real Time Monitoring
Consumer Insight
Collaborative Problem Solving
Strategic Planning
Copy Testing
Public Speaking
Retail
Strategic Insights
Customer Segmentation Strategy
Audience Segmentation
Innovation
Recruiting
Communication
Brand Loyalty
Consumer Behaviour
Consumer Goods
Shopper Marketing
Process Optimization
Creative Solutions
Data Strategies
FMCG
Brand Architecture
Cross-functional Team Leadership
Consumer Behavior
Market Research
Customer Insight
Market Analysis
Leadership
Marketing Strategy
Amy Roe Summary
Amy Roe, based in United States, is currently a Vice President of Consumer and Commercial Intelligence at The Hershey Company. Amy Roe brings experience from previous roles at Procter & Gamble. Amy Roe holds a 1998 - 2002 Bachelor of Science in Management @ Purdue University Daniels School of Business. With a robust skill set that includes Brand Equity, Media, Organizational Development, Brand Awareness, Real Time Monitoring and more. Amy Roe has 2 emails and 1 mobile phone numbers on RocketReach.
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