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Amy Lee Location
China
Amy Lee Work
Global VP, Brand Growth Intelligence @ (October 2022 - Present)
Big Data, Insights and Analytics Lead, Greater China @ (August 2019 - September 2022)
Vice President, Customer Insights and Competitor Analysis @ (February 2018 - August 2019)
Director, Marketing Strategy and Insights @ (August 2006 - February 2018)
Director @ (June 1993 - August 2006)
Amy Lee Education
Washington University in St. Louis - Olin Business School
MBA (Marketing)
1991-1993
Amy Lee Skills
Strategy
Customer Insight
FMCG
Shopper Marketing
Segmentation
Marketing Research
Market Research
Consumer Behaviour
Analytics
Brand Management
Brand Equity
Competitive Analysis
Market Analysis
Financial Analysis
Team Leadership
Microsoft Excel
Business Analysis
Analysis
Leadership
Consumer Insight
Strategic Insights
Data Analytics
Digital Marketing
Strategic Planning
Luxury Goods
Fast Moving Consumer Goods Fmcg
Digital Data Analytics
Marketing
Business Strategy
Project Management
Consumer Insight Generation
Marketing Strategy
Consumer Behavior
Hospitality Industry
Fast Moving Consumer Goods
Amy Lee Summary
Amy Lee, based in China, is currently a Global VP, Brand Growth Intelligence at The Estée Lauder Companies Inc.. Amy Lee brings experience from previous roles at Mondelēz International, Galaxy Entertainment Group, Coca-Cola and The Nielsen Company. Amy Lee holds a 1991 - 1993 MBA in Marketing @ Washington University in St. Louis - Olin Business School. With a robust skill set that includes Strategy, Customer Insight, FMCG, Shopper Marketing, Segmentation and more.
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