AMPD Research Information

We are a consumer insights and measurement platform focused on Asia's digital video, advertising and audience economy. Founded in 2020 by Media Partners Asia (MPA), the region's leading media research and advisory firm, ampd was built to provide a source of truth on what Asia's digital consumers actually watch and do, and why. The company operates proprietary technology and passive panels across eight Asia Pacific markets, including Japan, South Korea, Southeast Asia and Taiwan, capturing real behaviour across mobile, web and connected TV. This behavioural layer is combined with AI-moderated qualitative research and a proprietary, AWS-recognised cloud data infrastructure, and feeds a portfolio of products: Vision (streaming and VOD intelligence), Lift (cross-platform ad effectiveness), Reveal (AI-powered research) and Streamed (YouTube intelligence). Clients span global and local streamers, Hollywood and Asian studios, technology platforms, consumer and luxury brands, agencies, telcos and pay-TV operators.