Amma's Kitchen Competitors

THE STORY SO FAR : Making India’s Favorite Snacks Since 1937 Over the course of eight decades, a lot has changed about us. We have relocated, undergone expansion, developed new product lines & added segments, opened retail chain of stores across India and embraced new markets overseas. One thing hasn’t changed - we’re still a tight-knit family business, committed to serving the most authentic taste of India through our products. Our origins can be traced back to a small namkeen shop in Bikaner founded by Ganga Bishan Agarwal (Haldiram Ji). This modest shop quickly gained popularity and scaled up to meet a booming demand for its unique-tasting bhujia. Building on this legacy, his grandson, our pioneer Mr. Shiv Kishan Agrawal steered the business towards the heights it has tasted today. Determined to take bhujia beyond the boundaries of Bikaner, he shifted base to Nagpur in 1970. We opened our first full-production unit to introduce a delectable variety of savouries, sweets and beverages to the market. The success of this venture led us to expand and evolve as a brand, that is an integral part of every Indian household. From our formative years, he instilled the value of keeping the tradition and quality intact, even as we matured as a company. All our products maintain a consistent sense of simplicity. The ingredients and recipes were picked to accentuate these ideas and are followed to this date. We promise that all our products are natural, wholesome and have a homemade feel to them. Although, Haldiram’s is about more than just food. By creating a strong sense of community and supporting our associates, we continue to feel like a true family business. We carry these values with us as we operate together to serve generations of happy connoisseurs across the globe and continue to be the nation’s beloved snack-food company. As the age old saying goes,“The way to one’s heart courses through their stomach”. We want to leave no stone unturned to win your hearts.

MTR Foods stands tall as an Indian heritage brand with over 90 years of serving ethnicity and quality in Indian food. A popular household name today, the brand is synonymous with authentic culinary secrets that have been packaged in modern and easy-to-use formats. With a diverse portfolio of masalas, spices, Ready to Cook and Ready to Eat that encompass all meal occasions, MTR unifies India tastefully by protecting and reproducing recipes that have been handed down over generations from their region of origin, all the while keeping abreast with the evolving palate of India. The journey to being India's premier packaged food company has been marked by a constant focus on innovation excellence and the quick adoption of new technology. The MTR of today is your "friend in everyday life" and promises to serve the authentic taste of India. MTR adheres to the most stringent quality standards, from sourcing ingredients to processing and packing. We are ISO 22000 and HACCP certified. MTR Foods Pvt. Ltd. is a subsidiary of Norwegian conglomerate Orkla (www.orkla.com). For more information, please visit www.mtrfoods.com

The Deep Foods Group of Companies was founded by the Amin family matriarch, Bhagwati Amin, in 1977 and is now owned and operated by three generations of the Amin family. Today, Deep Foods is the leader in Indian cuisine in North America and beyond, with operations in the US, Canada, India and Australia. Our over 4,000 employees worldwide make, deliver and commercialize frozen meals, breads and appetizers as well as snacks, beverages, dairy and pantry essentials. Our brands include Bansi®, Babu’s®, Bhagwati’s®, Deep, Deep Indian Kitchen®, Hot Mix®, Mirch Masala®, Reena’s®, and Udupi.® Since 1977, we have had one simple purpose: to share all of India through made-from-scratch, authentically crafted food and drinks. As a family-owned-and-operated company, it’s our mission that our food not only taste good but also do good. That’s why every purchase of our products benefits the Deepkiran Foundation, which helps provide access to education for underprivileged children in rural India. You can find our more than 1,200 products in stores across the ethnic, natural, conventional, club, drug, mass and ecommerce retail channels.