AMK - Applied Marketing Knowledge Information

Applied Marketing Knowledge (AMK) is a specialty marketing strategy and business consulting company specializing in residential & commercial HVACR, A/E, Design-build, industrial products, distribution and energy services industries. Founded in 2007 by Jane Sidebottom, AMK provides to equipment manufacturers and professional service companies a range of highly confidential consulting services including: • Business growth strategy • Market research • Product planning and commercialization • Distribution strategy and effectiveness • Voice of Customer • M&A/Due diligence support • HVAC systems training • Supplemental marketing and business development support. • Expert Witness services To date AMK has worked with more than 40 companies. AMK business is 100% referral and have completed multiple projects for 90% of our clients. Sample engagements include: - M&A/due diligence for an air filtration equipment innovator. Resulted in successful acquisition - Air handling product requirements and market analysis for a significant product expansion/redesign for a global HVAC manufacturer. Resulted in 13% market share growth in this product category for the client - Market analysis, product and business strategy recommendations for European entrant to the US market. Resulted in significant sales in first 2 years - Significant product, market, and business strategy consulting for a custom air handling company resulting in $20M in sales growth over 5 years - Product validation and business case analysis/rewrite for under-performing DOAS product line - Market analysis/recommendations for an equipment manufacturer that resulted in expansion of owner-direct product sale. - Business strategy/leadership coaching for start-up energy services company resulting in sustained profitability - New market research/plan development and execution for an specialty industrial manufacturer - Market research/strategy analysis for multiple VRF manufacturers