The American Underground launched in 2010 on the historic American Tobacco Campus. Today, it supports 275+ startups across multiple locations and has been dubbed the “Startup Capital of the South" by CNBC. Inspired by Durham’s century-old entrepreneurial legacy, American Underground is building the counter-story to Silicon Valley — a diverse startup scene rich in innovative ideas and deep city engagement. As one of twelve Google for Startups tech hubs in North America, AU offers its startups a global network of thinkers and resources. Its proximity to renowned universities and the world-famous Research Triangle Park makes it the perfect place to launch a company. Sign up for a tour at www.AmericanUnderground.com to learn about our coworking, office, and incubation opportunities
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The American Underground annual revenue was $2 million in 2026.
Laura Zabinski is the Executive Director of American Underground.
14 people are employed at American Underground.
American Underground is based in Durham, North Carolina.
The NAICS codes for American Underground are [5411, 54, 541].
The SIC codes for American Underground are [73, 738].