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American Berry Company was founded by Willie Traina of Traina Foods and John Potter of Innovative Sales, Inc. in 2020. Bill Hatch joined Wille and John in 2022. The trio brings a fresh perspective to the cranberry industry. American Berry Company is equipped with decades of cranberry and dried fruit expertise. We are growers, processors, industry leaders, and cranberry connoisseurs. Based in Warrens, Wisconsin, the heart of the world’s largest cranberry growing region, we partner with our local growers to produce consistently high-quality dried cranberries and concentrate — thoughtfully grown and processed to meet all of our customers’ needs.

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Jenn Zimmermann is the CFO of American Berry Company.

6 people are employed at American Berry Company.

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