American AMP Information

American AMP first opened its doors in 1993 as Rude Entertainment, founded by Rudy Chavarria, Jr. and operated on a shoestring budget. But even before that, Rudy started as a studio runner and assistant back in 1987 at the world-famous A&M Studios (now the Jim Henson Studios) in Hollywood, California. It was there that Rudy learned the ropes as a recording engineer by working closely with acclaimed engineer Shelly Yaukus (U2, Belinda Carlisle, Tom Petty, Van Morrison, Fleetwood Mac, John Lennon and many others). Rudy then went to work at the prominent Christian record label Frontline Music Group in promotions and marketing. It was at Frontline where friend and associate Norman Winter of Norman Winter Public Relations (Bob Dylan, Barbra Streisand, Michael Jackson, and Paul Simon) called Rudy and asked if he would be interested in promoting a new Bob Marley CD. Rudy was then introduced to music mogul Danny Sims. Sims, publisher of Cayman Music and then owner of the Bob Marley catalog, interviewed Rudy over the phone and hired him on the spot. He told Rudy, "My product is not selling, and I want you to change that. When Rudy told him, "We need to take these CDs to the college world," Sims gave Rudy free reign. Rudy hired a staff of college students, and they went to work. Within eight weeks, the CD went from #54 on the Navarre Distribution Sales Sheets to #1. Ever since, Rudy was always Sims's right-hand man when it came to marketing ideas and stratigies. American AMP has gone on to promote and market more than six Bob Marley releases, including four box sets. After mastering the art of promoting and marketing music, American AMP expanded its scope and its client base to include private institutions of learning and blockbuster major motion pictures. American AMP prides itself on its creative force, and it's a strong sense of creative direction. American AMP believes communication, planning, and strategy are all part of a successful project. "Companies hire American AMP for our ideas and passion. Clients tell me that all the time" -Rudy Chavarria Jr.