Simplot Australia is an agricultural and food manufacturing business, employing almost 2,000 people across Australia and New Zealand and operates five manufacturing facilities.
We are trusted as a leading provider of quality, sustainable, and nourishing food for the ever-changing needs of consumers and customers in Australia, New Zealand and chosen Asia pacific growth markets.
As a business, we pride ourselves on building long-term partnerships with Australian farmers and our supply chain, investing in our people, and building mutually beneficial relationships with our customers.
The Simplot Australia story began in 1995 when the J.R. Simplot Company expanded into Australia, acquiring iconic brands like Birds Eye, Leggo's, Chiko and Edgell. Today we are a uniquely diverse business that includes vegetable, seafood and sauce manufacturing operations that supply frozen, shelf-stable andchilled products to retailers and foodservice customers.
Whatever the occasion our iconic and loved brands have been an integral part of Australian life for generations. Some of our brands have long histories that reach back more than 100 years.
At Simplot Australia, we' are inspired by our mission of Bringing Earth's Resources to Life, which enables us to deliver on our company purpose and Contribute to Feeding our World.
SafetyCulture has renamed to Mitti. You can find our new LinkedIn page by searching "Mitti by SafetyCulture".
The rebrand, announced on 11 August 2026, marks the biggest transformation in the company’s history and reflects what the business has already become.
While safety remains at our core, our customers use us for so much more. We’ve built an all-in-one operations system for the frontline, helping customers identify quality issues, manage maintenance, close training gaps and act on risks across every part of their operations. SafetyCulture needed a new name that could carry that bigger ambition.
That ambition is becoming even more important as AI reshapes the way work gets done. AI has transformed work for people at desks, but frontline teams have largely been left behind. Mitti brings data and intelligence closer to where work actually happens, giving teams the tools to improve every site, shift and standard.
The name has changed. Our mission remains the same: to improve the way the world works.
Mitti. The operations system for every site, shift and standard.
The APP Group is now proudly part of Bureau Veritas.
In late 2024, The APP Group joined forces with Bureau Veritas, combining local expertise with a global network of services, systems, and resources. This strategic acquisition strengthens our ability to support clients and unlock new market opportunities.
On 1 December 2025, Bureau Veritas completed its integration of The APP Group. The business is now known as Bureau Veritas Buildings and Infrastructure Pty Ltd.