Amanda Lum Email
Consumer Insights Lead DACH Zone Europe @ Nestlé
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Amanda Lum Location
- Germany
Amanda Lum Work
- Consumer Insights Lead DACH Zone Europe @ (May 2022 - Present)
- Consumer Insights Lead- Food @ (October 2021 - May 2022)
- Consumer and Marketplace Insights @ (December 2014 - November 2021)
- Head of Consumer Insight @ (October 2013 - November 2014)
- Consumer Insight Manager- Food @ (June 2011 - October 2013)
- Market Researcher @ (June 2009 - June 2011)
- Account Manager @ (February 2006 - June 2009)
- Project Coordinator @ (January 2005 - February 2006)
Amanda Lum Education
- Asia Pacific Institute of Information Technology
Bachelors (Business)
- Staffordshire University
Bachelor of Science (Business)
Amanda Lum Skills
- Marketing Management
- Consumer Insight
- Market Planning
- Trend Analysis
- Brand Equity
- Forecasting
- Market Research
- Competitive Analysis
- FMCG
- Customer Insight
- Trade Marketing
- Segmentation
- Market Analysis
- Shopper Marketing
- Business Strategy
- Marketing Strategy
- Consumer Products
- Brand Management
- Analytics
- Big Data Analytics
- Marketing Research
- Consumer Behaviour
Amanda Lum Summary
- Amanda Lum, based in Germany, is currently a Consumer Insights Lead DACH Zone Europe at Nestlé. Amanda Lum brings experience from previous roles at Nestlé. Amanda Lum holds a Bachelors in Business @ Asia Pacific Institute of Information Technology. With a robust skill set that includes Marketing Management, Consumer Insight, Market Planning, Trend Analysis, Brand Equity and more. Amanda Lum has 2 emails on RocketReach.
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