Amanda Liu Email & Phone Number
Global Director, Digital Analytics @ Decathlon Digital
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Amanda Liu Location
- Amsterdam, NH, NL
Amanda Liu Work
- Global Director, Digital Analytics @ (September 2024 - Present)
- Director, Data Analytics @ Pleo (May 2023 - August 2024)
- Head of Data Analytics @ Pleo (August 2022 - May 2023)
- Head of Data Intelligence (Global) @ (October 2021 - July 2022)
- Head of Platform Business Intelligence @ (February 2021 - October 2021)
- Analytics consultant @ (September 2020 - February 2021)
- Director of data, analytics, research (Head of data) @ (September 2018 - August 2020)
- Group Director, Analytics @ (October 2017 - September 2018)
- Director, analytics @ (December 2015 - September 2017)
- Analytics Lead - Digital @ (March 2014 - November 2015)
- Senior Manager, Customer Insights and Analytics @ (May 2012 - June 2013)
- Consultant, Marketing Analytics @ (July 2011 - May 2012)
- Senior Analyst - North America Marketing @ (January 2009 - June 2011)
- Global Business Analyst - Sales Operations @ (August 2007 - December 2008)
- Business Analyst (Inventory and Planning), Operation and Logistics, Americas @ (October 2006 - August 2007)
- Cost Analyst @ (June 2006 - October 2006)
- Product Management intern @ (July 2006 - November 2006)
- Market Research Analyst and Project Manager (Intern) @ (October 2005 - October 2005)
Amanda Liu Education
- Parsons School of Design - The New School 2018-2021
- General Assembly 2017-2017
- New York University
Professional Certificate in Digital Media Marketing
2010-2011 - The University of Texas at Dallas
Master of Business Administration (M.B.A.)
2004-2006 - National Taiwan University
Bachelor’s Degree
2000-2004
Amanda Liu Skills
- Adobe Dynamic Tag Manager (DTM)
- Analytics
- Artificial Intelligence (AI)
- Business Analytics
- CRM
- Campaign Optimization
- Campaign Strategy
- Consumer Insights
- Cross-functional Team Leadership
- Customer Experience
- Customer Experience Analysis
- Customer Insight
- Customer Intelligence
- Data Strategies
- Database Marketing
- Digital Marketing
- Direct Marketing
- E-commerce
- Excel
- Financial Planning
- Google Adwords
- Google Analytics
- Google Tag Manager (GTM)
- Inventory Analysis
- KPI Implementation
- Leadership
- Management
- Mandarin
- Market Research
- Marketing
- Marketing Strategy
- Microsoft Excel
- Mobile Devices
- Omniture
- Project Management
- Retail Math
- SAP R/3
- SAS
- SEM
- SQL
- Salesforce.com
- Strategic Planning
- Strategy
- Usability
- User Experience
- User Experience Design
- Web Analytics
- Web Analytics Implementation
- customer engagement strategy
- ux analysis
- ux strategy
- Database Analysis
- Data Analysis
- Scorecard
- Customer Engagement
- Point of Sale
- Financial Transactions
- On Site
- Mentoring
- Testing
- Visual Design
- Offering
- Adobe Dynamic Tag
- Business Administration
- Measurements
- Adobe Dynamic Tag Manager Dtm
- Adobe Analytics
- Internal Audit
- Richardson
- Programming Languages
- Quantitative Analytics
- General Practitioner
- Roadmap
- Tableau
- PowerPoint
- Invision
- Sysomos
- Campaign Measurement
- Multi Channel Marketing
- Zumba
- Texas
- Americas
- Finance
- Sponsorship
- Asset Allocation
- End to End
- International Sales
- Analytical Support
- DOS
- American
- Sketching
- Promotional
- Engagement
- Product Management
- Google Tag Manager Gtm
- Key Performance Indicators
- Telecommunications
- North America
- Transactional
- SAP
- Visualization
- Stakeholders
- Data Driven Testing
- Supply
- Canada
- Editorial
- Advertising
- Assembly
- Channel
- Reward
- Loyalty Marketing
- London
- Customer Retention
- Partnerships
- Optimization
- Portfolio
- Business Case
- Piloting
- Edgewater
- Revenue
- Research
- Short Term
- Touch
- Content Strategy
- Sales
- Loyalty Programs
- Execution
- Grounded
- Connecting
- Value Creation
- Adobe
- Market
- Cognos
- New York
- Data Conversion
- Concentrations
- Data Visualization
- CPA
- American Express
- Global Sales
- Global Leadership
- Investments
- Customer Service
- Destinations
- Cost
- Sales Operations
- Nokia
- Qualification
- Marketo
- Design
- Product Strategies
- Responsibility
- Databases
- Cross Functional Team Leadership
- Fortune 500
- Target Marketing
- Reduced Costs
- Negative
- Inventory
- Strategic Initiatives
- Indicators
- Logistics
- Consulting
- Analysis
- Business Case Development
- Media
- Rate
- Segments
- Identifying Opportunities
- Brooklyn
- Organizational Behavior
- E Commerce
- Point of Contact
- Project
- Data Profiling
- Sales Plan
- Targeted Advertising
- Financial Forecasting
- GTM
- Casper
- Taiwan
- Campaigns
- Guidance
- Operations
- Lifetime Value
- Cross Functional Team
- Business Analysis
- Dallas
- International Business
- Customer Analysis
- Return on Investment
- Sales and Marketing
- Data Driven Decision Making
- New Initiatives
- Market Planning
- Usa
- Messaging
- Insurance
- Platforms
- Business Insights
- Ladder
- Merchandising
- Flat Patterning
- Discover
- Segmentation
- Audience
- Product Categories
- Mergers and Acquisitions
- DoubleClick
- Checkout
- Onboarding
- Accountability
- R
- Adobe Dynamic Tag Manager
- Google Tag Manager
Amanda Liu Summary
- Amanda Liu, based in Amsterdam, NH, NL, is currently a Global Director, Digital Analytics at Decathlon Digital. Amanda Liu brings experience from previous roles at Pleo and SumUp. Amanda Liu holds a 2018 - 2021 Parsons School of Design - The New School. With a robust skill set that includes Adobe Dynamic Tag Manager (DTM), Analytics, Artificial Intelligence (AI), Business Analytics, CRM and more. Amanda Liu has 2 emails on RocketReach.
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