Amanda Liu Email & Phone Number
Director of Digital Analytics @ Decathlon Digital
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Amanda Liu Location
- Amsterdam, NH, NL
Amanda Liu Work
- 2024 -now Director of Digital Analytics @
- 2023 -2024 Director, Data Analytics @ Pleo
- 2022 -2023 Head of Data Analytics @ Pleo
- 2021 -2022 Head of Data Intelligence @
- 2021 -2021 Head of Platform Business Intelligence @
- 2020 -2021 Analytics consultant @
- 2018 -2020 Director of data, analytics, research (Head of data) @
- 2017 -2018 Group Director, Analytics @
- 2015 -2017 Director, analytics @
- 2014 -2015 Analytics Lead - Digital @
- 2012 -2013 Senior Manager, Customer Insights and Analytics @
- 2011 -2012 Consultant, Marketing Analytics @
- 2009 -2011 Senior Analyst - North America Marketing @
- 2007 -2008 Global Business Analyst - Sales Operations @
- 2006 -2007 Business Analyst (Inventory and Planning), Operation and Logistics, Americas @
- 2006 -2006 Cost Analyst @
- 2006 -2006 Product Management intern @
- 2005 -2005 Market Research Analyst and Project Manager (Intern) @
Amanda Liu Education
- Parsons School of Design - The New School
(Interior Design)
2018-2021 - General Assembly
(User Experience Design)
2017-2017 - New York University
Professional Certificate in Digital Media Marketing (Digital Media Marketing)
2010-2011 - The University of Texas at Dallas
Master of Business Administration (M.B.A.) (Marketing & International Business)
2004-2006 - National Taiwan University
Bachelor’s Degree (Finance)
2000-2004
Amanda Liu Skills
- Analytics
- Web Analytics
- Digital Marketing
- CRM
- Customer Insight
- Omniture
- SEM
- Strategic Planning
- Direct Marketing
- Market Research
- Database Marketing
- Salesforce.com
- SAP R/3
- Inventory Analysis
- Microsoft Excel
- Google Analytics
- Consumer Insights
- SQL
- SAS
- Google Adwords
- Excel
- Database Analysis
- Data Analysis
- Retail Math
- Campaign Optimization
- Campaign Strategy
- Mandarin
- Business Analytics
- customer engagement strategy
- Usability
- Customer Experience Analysis
- Customer Experience
- Adobe Dynamic Tag Manager (DTM)
- Google Tag Manager (GTM)
- KPI Implementation
- Web Analytics Implementation
- Data Strategies
- Marketing Strategy
- Strategy
- Cross-functional Team Leadership
- Management
- Marketing
- Mobile Devices
- E-commerce
- Customer Intelligence
- Project Management
- Financial Planning
- Scorecard
- Customer Engagement
- Point of Sale
- Financial Transactions
- On Site
- Mentoring
- Testing
- Visual Design
- Offering
- Adobe Dynamic Tag
- Business Administration
- Measurements
- Adobe Dynamic Tag Manager Dtm
- Adobe Analytics
- Internal Audit
- Richardson
- Programming Languages
- Quantitative Analytics
- General Practitioner
- Roadmap
- Tableau
- PowerPoint
- Invision
- Sysomos
- Campaign Measurement
- Multi Channel Marketing
- Zumba
- Texas
- Americas
- Finance
- Sponsorship
- Asset Allocation
- End to End
- International Sales
- Analytical Support
- DOS
- American
- Sketching
- Promotional
- Engagement
- Product Management
- User Experience Design
- Google Tag Manager Gtm
- Key Performance Indicators
- Telecommunications
- North America
- Transactional
- SAP
- Visualization
- Stakeholders
- Data Driven Testing
- Supply
- Canada
- User Experience
- Editorial
- Leadership
- Advertising
- Assembly
- Channel
- Reward
- Loyalty Marketing
- London
- Customer Retention
- Partnerships
- Optimization
- Portfolio
- Business Case
- Piloting
- Edgewater
- Revenue
- Research
- Short Term
- Touch
- Content Strategy
- Sales
- Loyalty Programs
- Execution
- Grounded
- Ux Analysis
- Connecting
- Value Creation
- Adobe
- Market
- Cognos
- New York
- Data Conversion
- Concentrations
- Data Visualization
- CPA
- American Express
- Global Sales
- Global Leadership
- Investments
- Customer Service
- Destinations
- Cost
- Sales Operations
- Ux Strategy
- Nokia
- Qualification
- Marketo
- Design
- Product Strategies
- Responsibility
- Databases
- Cross Functional Team Leadership
- Fortune 500
- Target Marketing
- Reduced Costs
- Negative
- Inventory
- Strategic Initiatives
- Indicators
- Logistics
- Consulting
- Analysis
- Business Case Development
- Media
- Rate
- Segments
- Identifying Opportunities
- Brooklyn
- Organizational Behavior
- E Commerce
- Point of Contact
- Project
- Data Profiling
- Sales Plan
- Targeted Advertising
- Financial Forecasting
- GTM
- Casper
- Taiwan
- Campaigns
- Guidance
- Operations
- Lifetime Value
- Cross Functional Team
- Business Analysis
- Dallas
- International Business
- Customer Analysis
- Return on Investment
- Sales and Marketing
- Data Driven Decision Making
- New Initiatives
- Market Planning
- Usa
- Messaging
- Insurance
- Platforms
- Business Insights
- Ladder
- Merchandising
- Flat Patterning
- Discover
- Segmentation
- Audience
- Product Categories
- Mergers and Acquisitions
- DoubleClick
- Checkout
- Onboarding
- Accountability
- R
- Adobe Dynamic Tag Manager
- Google Tag Manager
Amanda Liu Summary
- Amanda Liu, based in Amsterdam, NH, NL, is currently a Director of Digital Analytics at Decathlon Digital. Amanda Liu brings experience from previous roles at Pleo and SumUp. Amanda Liu holds a 2018 - 2021 Parsons School of Design - The New School. With a robust skill set that includes Analytics, Web Analytics, Digital Marketing, CRM, Customer Insight and more. Amanda Liu has 2 emails on RocketReach.
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