Amalgama Information

We are Amalgama, a digital consulting company that specializes in building custom software products for the wellness and fitness industry. With over 12 years of experience, we’ve partnered with key players in the wellness ecosystem, including gyms, wearable providers, and app tech companies. While each of these groups has unique needs—gyms focus on operational efficiency, tech companies and wearable providers aim to boost retention through personalized experiences, or need a flexible expert team to develop faster—our mission is clear: to create the right tech solutions that help each business thrive. Our success lies in our deep industry expertise—we speak the same language—and our +80-strong team, made up of tech industry specialists: product owners, product designers, developers, and scrum masters. We build tailored teams to meet the unique needs of every client. If your brand is looking to scale, improve client experience, or optimize operations, let’s talk and build the right tech together.