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Amaya is a leading provider of technology-based solutions, products and services in the global gaming and interactive entertainment industries.
Amaya owns gaming and related consumer businesses and brands including PokerStars, Full Tilt, StarsDraft, the European Poker Tour, PokerStars Caribbean Adventure, the Latin American Poker Tour and the Asia Pacific Poker Tour.
These brands collectively form the largest poker business in the world, comprising online poker games and tournaments, live poker competitions, branded poker rooms in popular casinos in major cities around the world, and poker programming created for television and online audiences.
Amaya, through certain of these brands, also offers non-poker online gaming products, including casino, sportsbook and daily fantasy sports.
TARA is one app that makes holding, spending, and growing your money genuinely simple.
Everyday convenience on one side, real ownership on the other, and you always know exactly where you stand.
Own it fully.
Alongside your spending account, TARA gives you a Vault. It's a place where your dollars and crypto are truly yours, money no company can freeze, hold, or touch. Real security, without the complexity you'd expect.
Spend anywhere.
The Tara Visa Signature Card works wherever Visa is accepted, online and in store, and adds straight to Apple Pay and Google Pay. Your balance is held in dollars, so it keeps its value and it's ready whenever you are.
Grow it automatically.
In eligible regions, your dollar balance earns rewards on its own, with no lock-ups, no opt-in, and no fine print.
No hidden fees, no games.
We make money only when the product is worth paying for. That's the whole trick.
It's built for a global, modern life. For professionals, freelancers, and anyone who wants their money to be as mobile and ambitious as they are.
One app. Everyday spending and true ownership, always clearly separated, always in your control.
Hold what you own. Spend what you need. Decide where everything lives.