Sr Marketing Manager, Chocolate Packtypes Strategy @ (April 2024 - September 2026)
Senior Marketing Manager, Halloween @ (June 2022 - April 2024)
Brand Manager, Hershey’s @ (October 2020 - June 2022)
Brand Manager, Innovation @ (October 2018 - October 2020)
Sr. Associate Brand Manager, Refreshment (Ice Breakers, BreathSavers and Bubble Yum) @ (November 2017 - October 2018)
Parent @ My Family (April 2025 - Present)
Assistant Brand Manager, Allegra @ (June 2014 - November 2017)
Customer Business Development Intern @ (November 2013 - May 2014)
WAABA Graduate Assistant @ (May 2013 - April 2014)
Lead Designer and Strategist, Consumer Electronics and Security Packaging (CESP) @ (September 2009 - August 2012)
Associate Industrial Designer @ (January 2008 - September 2009)
Packaging Design Intern @ (May 2007 - December 2007)
Alyssa Smith Education
William & Mary
Master of Business Administration (M.B.A.) (Marketing)
2012-2014
North Carolina State University
Bachelor of Industrial Design (Industrial and Product Design)
2004-2008
Alyssa Smith Skills
Adobe Creative Suite
Adobe Design Programs
Advertising
ArtiosCAD
Being awesome
Brand Architecture
Brand Development
Brand Equity
Brand Implementation
Business Development
Collaborative Working
Concept Development
Consumer Products
Creative Direction
Creative Problem Solving
Creative Strategy
Customer Insight
Design Strategy
Design Thinking
Entrepreneurship
Food Packaging
Idea Generation
Ideation
Illustrator
Industrial Design
Leadership
Leading Groups
Manufacturing
Marketing
Marketing Strategy
Microsoft Excel
Microsoft Office
Packaging
PowerPoint
Product Design
Product Development
Product Innovation
Project Management
Rapid Prototyping
Retail Packaging
Sketching
Solidworks
Spanish
Strategy
Sales
Design
Alyssa Smith Summary
Alyssa Smith, based in Hershey, PA, US, is currently a Director, Pirate’s Booty and Permissible Kids Snacking at The Hershey Company. Alyssa Smith brings experience from previous roles at The Hershey Company. Alyssa Smith holds a 2012 - 2014 Master of Business Administration (M.B.A.) in Marketing @ William & Mary. With a robust skill set that includes Adobe Creative Suite, Adobe Design Programs, Advertising, ArtiosCAD, Being awesome and more. Alyssa Smith has 2 emails and 1 mobile phone numbers on RocketReach.
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