Altria Israel, Ltd. Information

ABOUT US Altria Israel, Ltd. is located in Beit Shemesh, Israel and is a subsidiary of the Altria Group, a U.S. Fortune 200 company. Our goal is to provide best-in-class multi-brand services that support Altria. Altria Israel provides digital marketing, customer care and product and technology development services. OUR GUIDING PRINCIPLES We live by Altria’s values, which are: • Integrity, Trust and Respect • Passion to Succeed • Executing with Quality • Driving Creativity into Everything We Do • Sharing with Others Additionally, and to further emphasize these values, we weave our guiding principles into our day-to-day work life: • Caring: which comes through in our people centric views. Ultimately, your success is our success. • Collaboration: which is demonstrated by the sharing of ideas, inclusiveness and making sure every voice is heard. • Can-Do Attitude: which refers to exhibiting proactivity, flexibility and creativity in our day to day. HOW WE OPERATE Altria companies’ products are meant for adults and society expects us to market them responsibly. We understand and agree. That's why our goal is to build relationships between the brands and their adult consumers while taking steps designed to limit reach to unintended audiences. We make progress against our goal by understanding consumer interest and connecting those consumers with the brands. Altria companies' marketing approach begins with adherence to Altria’s Mission and compliance with all legal, regulatory and internal policy requirements. Altria companies’ Code of Conduct establishes the basic compliance principles for our businesses in several key areas, including marketing responsibly. We work hard to instill a culture of responsibility internally and with our business partners. We also have controls in place to make certain that our marketing actions are designed to limit our reach to unintended audiences. Altria Israel is dedicated to providing outstanding consumer experiences