Alternate Routes, Inc. Information

Alternate Routes, Inc. is a research & strategy consultancy dedicated to helping our partners solve their most critical business and marketing challenges. We develop insight-based strategic frameworks that serve to steer the on-going decisions that drive organizational success. Whether building a start-up, launching a new product, positioning (or re-positioning) a brand, extending the product line, developing the communication architecture, optimizing the marketing mix, and more – having the right strategic framework in place makes all the difference in achieving your objectives and charting your course for success. As strategic problem-solvers, we are skilled in all manner of research methodologies to uncover the key insights to build upon. From qualitative engagements (interviews, groups, ethnography, storytelling, projective techniques) to quantitative data collection (surveys, analytics) – even creating entirely new research approaches when needed. Based in Los Angeles, CA, we partner with companies around the country and around the world via in-person or virtual engagements.