Alterna Competitors

The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: Maison L'Occitane en Provence, Melvita, Erborian, L’OCCITANE au Brésil, ELEMIS, Sol de Janeiro and Vranjes Firenze. Innovative venture studio OBRATORI is also part of the Group. With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet. The mission statement of the Group is: With empowerment we positively impact people and regenerate nature. The L'OCCITANE Group is a certified B Corporation.

Founded in 1978, Aveda™ creates high performance, botanically-based products for beauty professionals and consumers—while continuously striving to conduct business in an environmentally sustainable manner. Headquartered in Blaine, Minnesota, Aveda manufactures innovative plant-based hair care, skin care, makeup and lifestyle products, available at retail in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 30 countries, as well as at www.aveda.com. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty but around the world.

John Paul Mitchell Systems (JPMS) is a top manufacturer of high-quality hair care products and styling tools through several brands including Paul Mitchell, Awapuhi Wild Ginger, Tea Tree, Neuro, MITCH, plus professional hair color brands including The Demi and Color XG. JPMS was founded in 1980 by co-founders Paul Mitchell and John Paul DeJoria with more than 300 employees globally and Michaeline DeJoria as CEO. We were the first professional hair care company to take a stand against animal testing, and we continue our strong commitment to giving back by supporting a wide range of philanthropic causes both domestically and internationally. JPMS products can be purchased at professional salons, Paul Mitchell® Schools and through authorized online retailers. Join our team!