ALR is a Northern California based agency representing lighting and controls manufacturers. ALR was founded on the simple premise of providing the best possible customer service while operating with the utmost integrity. This has been the core philosophy of ALR for over 50 years, and remains the cornerstone principle of the employee-owned company's culture today. ALR operates in Northern and Central California, Northern Nevada, and Oregon/SW Washington.
| Website | http://www.alrinc.com/ |
| Revenue | $74.1 million |
| Employees | 319 (148 on RocketReach) |
| Address | 7777 Pardee Lane, Oakland, California 94621, US |
| Technologies |
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| Industry | Architecture and Planning, Consulting, Real Estate |
| Web Rank | 5 Million |
| Keywords | Lighting Controls, Lighting Agency, Lighting Products, Lighting Sales, Lighting Solutions, Lighting Distribution, Lighting Technology, Lighting Representative, Manufacturer Representative, Lighting Automation, Lighting Design, Sales Agency, Energy Efficient Lighting, Electrical Controls, Controls Sales, Customer Service, Electrical Systems, Business Integrity |
| Competitors | Thermo Fisher Scientific, Merck Group, Agilent Technologies, PerkinElmer, Inc., Waters Corporation, Pall Corporation, Bruker, VWR, part of Avantor, Fisher Scientific, JASCO Applied Sciences +37 more (view full list) |
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ALR Questions
The ALR annual revenue was $74.1 million in 2026.
Marco Gutiérrez is the CEO of ALR.
148 people are employed at ALR.
ALR is based in Oakland, California.
Top ALR Employees
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Marco Gutiérrez
CEO at ALR
Mexico City, Mexico1 -
Cynthia van
VP Marketing at ALR
Asheville, NC, US5 -
Andrew Gangnuss
Project Manager at ALR
California, United States23 -
Jake Pense
Project Manager at ALR
California, United States14 -
David Vincent
Specification Sales at ALR
Visalia, CA, US14 -
Paul Demers
Specification Support at ALR
Benicia, CA, US35 -
Ken Kurita
Lighting Control Quotations at ALR
San Francisco, CA, US32 -
Mitchell Packard
Project Manager at ALR
California, United States23 -
Wayne Young
Application Engineer at ALR
Oakland, CA, US12 -
Darin Buscaglia
Principal at ALR
California, United States25+
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