AlphaTauri was founded in 2016 and is a stand-alone fashion brand born out of Red Bull that offers innovative fashion technologies integrated with high-quality and uniquely designed styles. The brand combines textile innovations, purposeful design and premium materials to add value to both body and mind. What makes AlphaTauri unique is the combination of: Innovation and purposeful design, Pioneering technologies, Premium fabrics and materials.
| Website | https://alphatauri.com |
| Revenue | $4 million |
| Employees | 53 (36 on RocketReach) |
| Founded | 2016 |
| Technologies | |
| Industry | Apparel and Fashion, Apparel & Accessories Retail, Retail |
| Keywords | Fashion, Apparel, Clothing, Brand, Style, Design, Menswear, Womenswear, Highfashion, Luxury, Retail, Sportswear, Technology, Innovation, Sustainability |
| Competitors | Ferrari, Pirelli, McLaren Group, Atlassian Williams F1 Team, Mercedes-AMG PETRONAS Formula One Team, Aston Martin F1 Team, Sauber Motorsport AG, Red Bull Racing & Red Bull Technology, BRIDGESTONE JAPAN, MoneyGram Haas F1 Team +33 more (view full list) |
| SIC | SIC Code 513 Companies, SIC Code 51 Companies |
| NAICS | NAICS Code 424 Companies, NAICS Code 42 Companies, NAICS Code 42432 Companies, NAICS Code 4243 Companies |
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The AlphaTauri annual revenue was $4 million in 2026.
36 people are employed at AlphaTauri.
AlphaTauri is based in Salzburg, Salzburg.
The NAICS codes for AlphaTauri are [424, 42, 42432, 4243].
The SIC codes for AlphaTauri are [513, 51].