AlphaTauri was founded in 2016 and is a stand-alone fashion brand born out of Red Bull that offers innovative fashion technologies integrated with high-quality and uniquely designed styles. The brand combines textile innovations, purposeful design and premium materials to add value to both body and mind. What makes AlphaTauri unique is the combination of: Innovation and purposeful design, Pioneering technologies, Premium fabrics and materials.
| Website | https://alphatauri.com |
| Revenue | $4 million |
| Employees | 51 (35 on RocketReach) |
| Founded | 2016 |
| Technologies | |
| Industry | Apparel and Fashion, Apparel & Accessories Retail, Retail |
| Keywords | Fashion, Apparel, Clothing, Brand, Style, Design, Menswear, Womenswear, Highfashion, Luxury, Retail, Sportswear, Technology, Innovation, Sustainability |
| Competitors | Ferrari, Pirelli, McLaren Group, Red Bull Racing & Red Bull Technology, BRIDGESTONE JAPAN, Atlassian Williams F1 Team, Mercedes-AMG PETRONAS Formula One Team, Aston Martin F1 Team, MoneyGram Haas F1 Team, Sauber Motorsport AG +33 more (view full list) |
| SIC | SIC Code 51 Companies, SIC Code 513 Companies |
| NAICS | NAICS Code 42432 Companies, NAICS Code 42 Companies, NAICS Code 424 Companies, NAICS Code 4243 Companies |
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AlphaTauri Questions
The AlphaTauri annual revenue was $4 million in 2026.
35 people are employed at AlphaTauri.
AlphaTauri is based in Salzburg, Salzburg.
The NAICS codes for AlphaTauri are [42432, 42, 424, 4243].
The SIC codes for AlphaTauri are [51, 513].
Top AlphaTauri Employees
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Madeleine Royer
Marketing Campaign Manager at AlphaTauri
Salzburg, Salzburg, Austria22 -
Alejandra Becerra
E‑Commerce Buying and Trading Manager at AlphaTauri
Salzburg, Austria35+ -
Isabelle Ko
Global Head of AlphaTauri at AlphaTauri
Elsbethen, AT1 -
Melanie Leicht
Teamlead Product Development and Pattern at AlphaTauri
Salzburg, Austria -
Patrizia Pühringer
Senior Produktmanager at AlphaTauri
Munich, BY, DE
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