We're a communications intelligence company helping brands get discovered by audiences in generative search. For 30 years, we've helped organizations build awareness through premium content placement, trusted publisher partnerships and earned media coverage.
Brandpoint Optimize360™ lets brand leaders monitor their visibility in generative search, benchmark against competitors, and make predictive, informed decisions to drive their MarCom efforts.
BrandCraft is a growth marketing agency specializing in achieving organizational growth for clients using a complete suite of branding, design, video, content, and digital marketing services. Known for initiating growth for businesses better than other agencies, our team is hyper-accountable to performance in digital and creative services. As a team, we are entrepreneurial-minded, understand business, and highly value direct communication. As a result, each client receives unfiltered data and consultation. Owners and executives value this performance, transparency, and honesty.
Our vision is on the future, helping businesses both identify their target market and test their assumptions through research and execution. We continue to elevate the service offerings of growth-oriented organizations who desire to achieve measurable and financially rewarding ROI for their marketing investments.
Building on our success in Tri-Cities, WA, we expanded into the Spokane market in 2020. Our new Spokane, WA office will offer clients integrated marketing and design services to help them achieve their growth goals.
New in 2021 we extended our growth into Boise, Idaho with the acquisition of Carew Co. Our full agency service model will add new capabilities to the existing client base there and the Boise business community.
Identity Branding is the premier training organization for the insurance and financial service industry and its leading companies, executives, agents and more.
In 1999, after 30 award-winning years as a sales and marketing leader in the insurance and financial services industry, Robert Krumroy, CLU, ChFC set out to develop a new kind of marketing model leveraging his insider expertise.
Krumroy’s groundbreaking "Prospecting Made Easy" process is the foundation for Identity Branding: We teach agents to move beyond desks and corporate logos, brand themselves and build real client and prospect relationships. As our clients know, our prospecting model consistently leads to marked improvements in sales, retention and recruiting.
Over the years, thousands of agents, managers and others have benefitted from Identity Branding’s interactive training classes, seminars, books and more. With us, they gain the knowledge, tools and confidence to develop powerful personal strategies focused on successfully engaging highly qualified prospects and creating lasting client relationships.
Today, Identity Branding features four expert instructors, including Robert Krumroy, as well as a comprehensive library of 8 books, 21 marketing mini-booklets and numerous kits designed to help agents and managers achieve the results they’ve dreamed about since starting their careers.