Alpha 211 Information

We continue to deliver to our customers every season, more of what they always love, a distinct collection of high fashion, cutting edge casual wear. Every item in the range has gone through a thoughtful, in-depth design process and produced in the partner factory, where production washing and finishing can be bespoke to our client's requirements. We have received great press coverage from contemporary UK & EU Editorial and Advertising Campaigns. With our pricing structure, we are geared towards the Blue Chip Global Retail Groups, quantities of orders range between 1,000 pieces to 500,000 pieces per style. Our design ethos is to be at the forefront of fashion trends with contemporary styles that transcend into wearable, superb fitting garments. Every season we research extensively to produce some of the most innovative styles, which are also inspired from our world-wide trips to global hot spots. In addition we evaluate trend prediction sites, to ensure we are translating runway styles into commercial high street clothing. Our initial design concepts are developed through our trend boards and from them we build our ranges. We use unique and versatile fabric, with the latest wash techniques, particularly in denim to design ranges of ladies / menswear and kidswear. To ensure our ranges are developed to the utmost accuracy we frequently visit our close network of manufacturers, to ensure that there is a clear understanding and interpretation of Alpha 211's sample design developments.