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As customer habits change so do the way winning businesses operate. They innovate, change operating and business models and leverage emerging technology. Digital transformation strategies use both historic and predictive data to capture these changes and identify new business opportunities. A digital transformation strategy is designed to reposition a business in the digital economy. The repositioning process leverages emerging technology in order to create new products, services and business models that customers favour over the old. Strategies promote rapid exploration, innovation and collaboration. The strategy exposes internal teams to the big ‘unknowns’ that the company would like solved, linking the deliberate innovation directly with the strategic direction of the business. These strategies are created using digital transformation frameworks. “True Transformation Isn’t Top-Down Or Bottom-Up, But Side-To-Side” ~ Cascade – Greg Satell Change can only happen when people truly internalize and embrace it. The best way to do that is to empower those who already believe in the change to bring in those around them.